Position yourself at the forefront of marketing science through a combination of foundational coursework and experience-based learning opportunities. Partner with businesses on real problems, and learn how to build effective strategies using data and technology. Be prepared for the future of marketing as you gain a broad introduction to marketing and in-depth study of customer insights, research techniques, data analytics, digital marketing, and social media marketing. Learn how to build effective marketing strategies based on data and the latest technological tools.
Master of Science in Marketing Science
Master of Science in Marketing Science
Learn how to build effective marketing strategies based on data and the latest technological tools through in-depth study of customer insights, research techniques, data analytics, digital marketing, and social media marketing.
MBA/MS in Marketing Science
MBA/MS in Marketing Science
Pair your Katz Master of Science (MS) degree in Marketing Science with the Signature MBA program. This STEM-designated full-time, two-year program is designed to be completed in 21 months with time for a summer internship and an integrated learning capstone experience. The part-time programs start in the Fall (in-person or hybrid) or Spring (hybrid) and may be completed in 3-4 years.