The major in marketing is designed to provide students with the conceptual background and practical skills necessary to address what new products a firm should introduce; how products should be priced; how best to identify channels of distribution; and how best to promote new and existing products, among many other business questions.
Undergraduate Programs
Bachelor of Science in Business Administration in Marketing
Bachelor of Science in Business Administration in Marketing
In-Person
Learn the best strategies and tools to be a leader in the Marketing field for large firms and corporations around the globe.
Graduate Programs
Marketing Foundations Micro-credential
Marketing Foundations Micro-credential
Hybrid
In-Person
Obtain the knowledge, skills, and abilities in the foundations of marketing.
Marketing Analytics Micro-credential
Marketing Analytics Micro-credential
Hybrid
In-Person
Gain the knowledge, skills, and abilities to succeed in marketing analytics.
Marketing Strategy Micro-credential
Marketing Strategy Micro-credential
Hybrid
In-Person
Learn the knowledge, skills, and abilities in the nuances of marketing strategy.