The major in marketing is designed to provide students with the conceptual background and practical skills necessary to address what new products a firm should introduce; how products should be priced; how best to identify channels of distribution; and how best to promote new and existing products, among many other business questions.
Bachelor of Science in Business Administration in Marketing
Learn the best strategies and tools to be a leader in the Marketing field for large firms and corporations around the globe.
Marketing Foundations Micro-credential
Obtain the knowledge, skills, and abilities in the foundations of marketing.
Marketing Analytics Micro-credential
Gain the knowledge, skills, and abilities to succeed in marketing analytics.
Marketing Strategy Micro-credential
Learn the knowledge, skills, and abilities in the nuances of marketing strategy.